MLM genealogy leads can be a useful resource in setting up your network marketing business, particularly if you're a skilled marketer. However, just like most things, there are both pros and cons to using them. Herein, we'll look at the issues surrounding MLM genealogy lists.
First, The Good...
I normally talk to networkers who are new to this business. Most of the time, they've been told by their upline to do a list of friends, loved ones, and acquaintances to approach about their opportunity.
This is not the best way forward.
If you're marketing sports cars, the best possible prospect is someone who has bought a sports vehicle recently... which might include your friends, family, and associates.
Sponsoring anyone into your MLM opportunity is no different. Preferably, you need t talk to people who have signed up with a network marketing opportunity lately. These are known as "opportunity buyers," which is precisely what MLM genealogy leads are.
So, if you're thinking about getting MLM genealogy leads, you're on the proper track.
The Bad...
Unfortunately, it's not usually that simple.
MLM genealogy leads are often years old, having been dragged from the back office of companies which are no longer in business. This translates into plenty of bad numbers and people yelling, "John doesn't live here anymore... Quit phoning me!"
Additionally, there's a very good chance that the list has been marketed often times. Chances are, your "fresh MLM genealogy lead" is approached many times before you ever purchased their information.
One more issue is clients. Many companies place both consumers and marketers in the same report, and just because somebody bought a product does not mean they'll be interested in joining an opportunity. Yet more of your time is squandered.
The Ugly...
Lastly, there's one very important factor to weigh. Every name on the list which you bought it there for one purpose and one purpose only: they joined up with, or purchased product from, a MLM.
Not one of them asked for their name to be put there, neither did they ask to be solicited by you.
This affects you in two ways:
1) Legally, you need to be mindful in how you make contact. Since you don't have their authorization, and their phone number may be on the do not phone call list, you can't use something like voice broadcasting... and you need to be careful with e-mail.
You may call them one by one, but that's not so effective...
Direct mail is probably safest, but some MLM genealogy leads actually come with address data. Most include things like name, phone number, and e-mail if you're lucky.
2) It requires more skill to achieve success with these leads. If you're going to pick up the phone and call them cold, you better understand exactly what you're going to say and be confident in your delivery.
Or else--if they smell fear--you'll be eaten alive!
That is it! The good, the bad, and the ugly on MLM genealogy leads.
You might be right to be aimed towards opportunity buyers, but be aware that many MLM genealogy lists are old, outdated and full of bad data. You have to be careful how you get in touch with them, and when you do actually reach the person whose name is on your list you will have to handle the conversation carefully.
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